GUIDE

Gain Real-Time Insights with HubSpot's Buyer Intent Tools

Are you ready to stop guessing and start knowing which leads are showing real interest in your business? HubSpot’s Buyer Intent tools give you the power to track buying signals directly from your website, helping you prioritize the leads that matter most. Whether you’re new to buyer intent or looking to take your marketing to the next level, this guide will show you how to make the most of HubSpot’s powerful features.

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What's Inside:

  • How Buyer Intent Works: Learn how HubSpot’s Buyer Intent tool tracks key actions like web visits, content downloads, and event registrations to surface high-intent leads.

  • Setting Up Buyer Intent: A step-by-step guide on how to configure your target market and intent criteria, so you can track what matters most.

  • Integrating Intent with Lead Scoring and ABM: Discover how to pair Buyer Intent with lead scoring and Account-Based Marketing (ABM) strategies to prioritize high-value accounts.

  • Real-Time Data for Sales and Marketing Alignment: Understand how Buyer Intent bridges the gap between sales and marketing by giving both teams access to real-time data.
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Why You Need This Guide

Buyer intent has been a buzzword in marketing for years, but HubSpot makes it easy—and free—to get started. Our comprehensive guide will walk you through everything you need to know, from setting up the tool to using intent data to drive better marketing results.

With HubSpot’s Buyer Intent tools, you’ll have the insights you need to engage the right leads at the right time.

Who Should Download This Guide?

Marketers:

Improve your lead qualification process.

Sales Teams:

Prioritize leads with the highest likelihood to convert.

HubSpot Users:

Take advantage of the latest Buyer Intent features with any subscription level.

Need More Help? Let’s Talk.

Want to discuss your lead scoring strategy in more detail? Our team at Pivot has been helping businesses optimize their lead management for years. Schedule a quick call with us, and let’s work together to refine your process and boost your results.