GUIDE

Lead Scoring with HubSpot – Simplifying Your Path to Smarter Lead Management

Is your lead scoring process helping you focus on the leads that truly matter? With HubSpot's new lead scoring system, you can take a more effective approach by scoring lead fit and engagement separately. Download our free guide to learn how!

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What You’ll Learn in This Guide:

  • The Difference Between Lead Fit and Lead Engagement: Discover why separating these two scores gives you a more accurate picture of your leads’ readiness to buy.

  • How to Set Up Lead Scoring in HubSpot: Step-by-step instructions for creating fit and engagement scores that work for your business.

  • Customizable Worksheets: Interactive worksheets to help you design your own scoring model and prioritize the leads that are the best fit for your sales team.

  • Pro Tips: Actionable advice to refine your lead scoring process and improve your marketing and sales alignment.
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Why Separate Lead Fit and Lead Engagement?

Traditional lead scoring combines all behaviors and characteristics into one property, which can leave your sales team chasing leads that aren’t the best fit. By scoring lead fit (like job title, industry, and company size) separately from engagement (like website visits or email clicks), you’ll have a clearer, more accurate view of which leads are both the right fit and ready to buy.

In this guide, we’ll show you how to set up this smarter system in HubSpot and why it’s more effective for driving sales.

Who Should Download This Guide?

This guide is perfect for:

Marketing Managers:

Looking to improve the quality of leads they pass to sales.

Sales Teams:

Wanting to focus on leads that have real potential to convert.

HubSpot Users:

New or experienced users looking to take advantage of HubSpot's new lead scoring features.

Download the Guide to Start Optimizing Your Lead Scoring Process Today

Ready to improve your lead management and focus on the leads that matter? Fill out the form to get your free guide, Lead Scoring with HubSpot: Simplifying Your Path to Smarter Lead Management.

Need More Help? Let’s Talk.

Want to discuss your lead scoring strategy in more detail? Our team at Pivot has been helping businesses optimize their lead management for years. Schedule a quick call with us, and let’s work together to refine your process and boost your results.

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